RTÉ News | The Cyberpsychology of Cyber Monday

By Fran McNulty, RTÉ Agriculture & Consumer Affairs Correspondent

As the Black Friday and Cyber Monday deliveries landed in thousands of homes this week, for some, buyer's regret has kicked in. Our love of a bargain can sometimes mean we either spend more than we expected, or in pursuit of value, end up with something we neither want or need. Big events like Cyber Monday are the creation of retailers, with one simple purpose, to make money.

I talked to Fran McNulty about the cyberpsychology of of online shopping, why we might spend more than we intended, and what makes us impulse buy items we don't need. Read it here