I’m Dr Nicola Fox Hamilton!

Welcome to the space where you can keep up to date with my past and present research and upcoming events.

I have a PhD in Cyberpsychology and have been a lecturer in applied psychology and cyberpsychology in the Institute of Art, Design and Technology (IADT) since 2012.

My research has focused on communication through technology, particularly in the areas of online dating and relationships, and attraction. I have written a number of papers and book chapters in the area of online dating, online behaviour, online consumer behaviour and cyberpsychology. My current research focus is online dating during the pandemic. I also teach and am knowledgeable on a wider variety of areas within Cyberpsychology, a field that is all about how we interact with and through technology.

I very much enjoy engaging with the media, as well as taking part in public lectures and talks, podcasts, keynotes and panel discussions. I have been interviewed for RTÉ Primetime, the documentary series Náire on TG4, the BBC news, various international and national print and online publications, as well as writing for RTÉ Lifestyle and Thrive online. Communicating my area of research is an aspect of my work that I find immensely satisfying. I firmly believe that the communication of research is as important as the research itself.

I have an Audible Original audiobook called The Psychology of Online Behavior - you can listen to it here.

Listen to my podcast – In Bits

In bits: Deconstructing our digital lives  

Dr Liam Challenor and Dr Nicola Fox Hamilton explore areas of cyberpsychology that you’re curious about, with a different topic each week. From social media “addiction” to attention span changes, from trolling and harassment to online activism, from gaming to online dating, from misogyny to radicalisation online. 

Our lives are fully immersed in technology, and people have concerns about how it might be affecting us all. There is a lot of poor media reporting and scaremongering in the field of cyberpsychology, but far less evidence-based content to offer an alternative. This podcast is informative and educational, directly addressing peoples’ concerns, worries and hopes, while also being entertaining and enjoyable to listen to. We breakdown challenging and sometimes difficult topics “in bits” to make them approachable, fun and easy to understand.

Spotify 

Apple Podcasts

YouTube  

Research areas
of interest

My areas of interest in Cyberpsychology are in online dating, interpersonal attraction, homophily (the tendency to bond with others like ourselves), and the connections between language and personality, deception and culture. Other areas of interest include disruptive behaviour in online dating; technology, connection and relationships; toxic online behaviours, and consumer behaviour online.

Current Research
My latest research study looks at how experiences of online dating have changed during the pandemic. I conducted a series of interviews in summer 2020, and am analysing the data at the moment.

PhD research topic
Linguistic expression and perception of personality in online dating texts and their effect on attraction.

My PhD study investigated the effect of personality on interpersonal attraction, specifically in relation to traits encoded in language in online dating profiles. The aim was to determine whether personality trait information in language is detectable, whether it is consistent across different contexts, and whether that information has an impact on attraction and perceived similarity. You can find my thesis here in the University of Wolverhampton online repository.

My background