My areas of interest in Cyberpsychology are in online dating, interpersonal attraction, homophily (the tendency to bond with others like ourselves), language analysis, and the connections between language and personality, deception and culture.

Other areas of interest include information design, usability and human computer interaction, consumer behaviour online.



My current research
My latest research study looks at how we talk about ourselves, and how others perceive us, in our online or mobile dating profiles. I have finished collecting data for now. But keep an eye out for new studies in future.


Title: Linguistic expression and perception of personality in online dating texts and their effect on attraction.

My PhD study will investigate the effect of personality on interpersonal attraction, specifically in relation to traits encoded in language in online dating profiles. The aim is to determine whether personality trait information in language is detectable, whether it is consistent across different contexts, and whether that information has an impact on attraction and perceived similarity.



Fox Hamilton, N. (2018). Online dating. In J. Ponzetti Jr., M. Blankemeyer, S. Horan, H. Lyons, & A. Shigeto (Eds.), Macmillan Encyclopedia of Intimate and Family Relationships: An Interdisciplinary Approach. Macmillan Reference USA. Manuscript submitted for publication.

Fox Hamilton, N. & other authors (2018). Contributed to chapters 12, 13, 14, 15, 16 as thesis supervisor. Cyberpsychology and Society. Current Perspectives. London: Routledge.

Friend, C. & Fox Hamilton, N. (2016). Deception detection: The effect of trust levels and perspective taking in real time online and offline communication environments. Cyberpsychology Behaviour and Social Networking, 19(9), 532-537.

Fox Hamilton, N. (2016). Online relationships. In A. Attrill & C. Fullwood (Eds.), Applied Cyberpsychology: Practical Applications of Cyberpsychological Theory and Research. Palgrave Macmillan; UK.

Fox Hamilton, N. (2016). Love and attraction online. In Connolly, I., Palmer, M., Barton, H., & Kirwan, G. (Eds.). (2016). An Introduction to Cyberpsychology. Abingdon, England: Routledge.

Fox Hamilton, N. (2016). Consumer cyberpsychology and online marketing. In Connolly, I., Palmer, M., Barton, H., & Kirwan, G. (Eds.). (2016). An Introduction to Cyberpsychology. Abingdon, England: Routledge.

Mullen, C., & Fox Hamilton, N. (2016). Adolescents’ response to parental Facebook friend requests: The comparative influence of privacy management, parent-child relational quality, attitude and peer influence. Computers in Human Behavior60, 165-172.

Fox Hamilton, N., Fullwood, C., & Kirwan, G. (2015). Language in online dating texts: Trait identification, homophily, and their effect on attraction. In B. K. Wiederhold, G. Riva, &  M. D. Wiederhold (Eds.), Annual Review of Cybertherapy and Telemedicine Vol. 13. (pp. 112–116). Amsterdam:  IOS Press. (Read it here)

Fox Hamilton, N. & Kirwan, G. (2013). A cross cultural-comparison of deception using language analysis in Irish and American online dating profiles. In A. Power & G. Kirwan (Eds.), Cyberpsychology and New Media. A Thematic Reader. Routledge, London, UK.
(Read it here)

Fox Hamilton, N. & Kirwan, G. (2013). Cultural homophily in online dating texts: the effect of culturally typical personality traits encoded in language. Perspectives: An Anthology of IADT Research.
(Read it here – page 43–51)