Photo By Peter Evers

My original education and experience is in visual communication, and I have worked for over 15 years as an award winning designer and art director in advertising and design agencies both in Ireland and Los Angeles, as well as running my own consultancy practice for the last 10 years.

I have had a strong interest in psychology for many years and this led to my decision to return to education. In 2011 I graduated with first class honours from the M.Sc in Cyberpsychology (IADT, Dublin) and won an award for academic excellence. My Masters thesis explored cultural personality traits in the language used in online dating profiles, and the effect of culture on attraction. My studies have led me to a career change towards research and teaching. I completed my PhD in the University of Wolverhampton. I am very excited to be teaching Cyberpsychology at both certificate and postgraduate level, as well as teaching psychology on the BSc Applied Psychology, MSc and PgDip User Experience Design programmes in the Institute of Art, Design and Technology, Dun Laoghaire, Ireland.

Research interests

My areas of interest in Cyberpsychology are in online dating, interpersonal attraction, homophily (the tendency to bond with others like ourselves), language analysis, and the connections between language and personality, deception and culture.

Other areas of interest include disruptive behaviour in online dating, information design, usability and user experience design, consumer behaviour online.

Current research

My latest research study looks at how experiences of online dating have changed during the pandemic.
Find out more and register to take part here

PhD research topic

Title: Linguistic expression and perception of personality in online dating texts and their effect on attraction.

My PhD study investigated the effect of personality on interpersonal attraction, specifically in relation to traits encoded in language in online dating profiles. The aim was to determine whether personality trait information in language is detectable, whether it is consistent across different contexts, and whether that information has an impact on attraction and perceived similarity. You can find my thesis here in the University of Wolverhampton online repository.

This video is a very brief overview of how people express their personality in dating profile texts, whether others can accurately determine what their personality is, and what affect that has on attraction.


University of Wolverhampton
Doctor of Philosophy (PhD), Cyberpsychology 2020
Member of CRUW (Cyberpsychology Research at the University of Wolverhampton) research group.

My PhD research looked at how personality is expressed and perceived in the language of online texts, and how personality affects attractiveness in online dating profile texts.

Dún Laoghaire Institute of Art, Design and Technology
MSc, Cyberpsychology, 1st Class Honours
2009 – 2011

Dún Laoghaire Institute of Art, Design and Technology
Visual Communications
1998 – 2001


Institute of Art, Design and Technology, Dun Laoghaire. Lecturer/Programme Chair, Faculty of Film, Art and Creative Technology.
I am the Programme Chair for the part-time Certificate Programmes in the Department of Technology and Psychology since 2014 (between 4 and 7 each year), and I was joint chair for the MSc in Cyberpsychology in 2016-17. I lecture and supervise thesis projects on the MSc in Cyberpsychology and the BSc in Applied Psychology. I have also taught the Certificate in Cyberpsychology since 2014.

Design and research
I run my own consultancy, Comma Workspace, where I use my research and design background to provide unique solutions for clients. I work with a variety of clients on cyberpsychology research projects, social media, and branding and design projects.

I also run workshops for educators, academics, practitioners and non-designers. The workshops help with creating effective and communicative teaching materials, presentations, academic posters and other materials.

Organisations and other academic involvement

I was previously Secretary and Co-chair of the Psychological Society of Ireland, special interest group for Media, Art and Cyberpsychology (SIGMAC). I am now a committee member.
The SIGMAC page

I was the website chair on the organising committee for the 21st and 22nd Annual CyberPsychology, CyberTherapy & Social Networking Conference (CYPSY21 & CYPSY22), and was also a reviewer of submissions for the conference.
The CYPSY21 conference website is here, and the CYPSY22 conference website is here.

I am a reviewer for several respected peer-review journals: Computers in Human Behavior; Journal of Individual Differences;  Journal of Social and Personal Relationships.


I was awarded a postgraduate presentation award from the Psychological Society of Ireland Student Congress in 2013, and an award for academic excellence in IADT in 2011 for my scholarship on the MSc Cyberpsychology.

As a graphic designer and Art Director I won a number of awards for my work. In Ireland I won an An Post Direct Marketing Award for a promotional campaign in 2008, and I won four Elan Awards and three MAME Awards for branding and advertising projects in California in 2005, 2006 and 2007.

Luzern, Südpol Aha Festival © Franca Pedrazzetti