My original education and experience is in visual communication, and I have worked for over a decade as an award winning designer and art director in advertising and design agencies both in Ireland and Los Angeles.

I have had a strong interest in psychology for many years and this led to my decision to return to education. I took my M.Sc in Cyberpsychology (IADT, Dublin), graduated with first class honours, and won an award for academic excellence. My Masters thesis explored cultural personality traits in the language used in online dating profiles, and the effect of culture on attraction. My studies have led to a career change towards research and teaching. I’m very excited to be a doctoral candidate in the University of Wolverhampton and to be teaching Cyberpsychology at both undergraduate and postgraduate level in IADT.


University of Wolverhampton
Doctor of Philosophy (PhD), Cyberpsychology
2012 – 2019 (expected)
Member of CRUW (Cyberpsychology Research at the University of Wolverhampton) research group.

My PhD research looks at how personality affects attractiveness in online dating profile texts.
My profile page at University of Wolverhampton

Dún Laoghaire Institute of Art, Design and Technology
MSc, Cyberpsychology, 1st Class Honours
2009 – 2011

Dún Laoghaire Institute of Art, Design and Technology
Visual Communications
1998 – 2001



Institute of Art, Design and Technology, Dun Laoghaire. Lecturer/Programme Chair
I was the programme chair for the Special Purpose Awards and joint chair for the Msc in Cyberpsychology until I took this year to focus on finishing my PhD. I lecture and supervise thesis projects on the Msc in Cyberpsychology and lecture on the Special Purpose Award Certificate in Cyberpsychology in the Faculty of Film, Art and Creative Technologies, IADT.


Design and research
I run my own company, Comma Workspace, where I use my research and design background to provide unique solutions for clients. I work with a variety of clients on cyberpsychology research projects, social media, and branding and design projects. I also run design workshops for educators, academics and non-designers. These help with creating effective and communicative teaching materials, presentations, academic posters and other materials.


I was previously Secretary and Co-chair of the Psychological Society of Ireland, special interest group for Media, Art and Cyberpsychology (SIGMAC). I am now a committee member.
The SIGMAC page

I was the website chair on the organising committee for the 21st and 22nd Annual CyberPsychology, CyberTherapy & Social Networking Conference (CYPSY21 & CYPSY22).
The CYPSY21 conference website is here, and the CYPSY22 conference website is here.

I am a reviewer for several respected peer-review journals: Computers in Human Behavior; Journal of Individual Differences;  Journal of Social and Personal Relationships.